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Brian R. R. Hebb on Creativity
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Live Créatif
LIVE  ...  the freedom we think we have.

The purpose of Live Créatif is to encourage a dialogue on creativity, awareness and innovation in education, and to spread the knowledge that creative thinking is one of the fundamental foundations of human existence. 

Live Créatif is here to help those who have been left behind by education systems, those who's imaginations were not captured by standard public schooling. There are many who have been lost in the transition to adult life, and many who need help in connecting with their life's passion. What do you want to do when you grow up? we ask. Perhaps we can help you find it through creativity.

The Encylopaedia Britannica defines creativity as being the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or a device or a new artistic object or form.


Creativity is the intuitive muscle that we all have that helps guide our instincts, to make decisions, be discrete, create art, go to war, cook a gourmet meal, drive the roads without crashing into other cars aiming in our direction, compose a song, fall in love with the right person, or simply get along with our neighbours or our friends and family. It is also the most underestimated tool that we all have, as human beings, to get things done. We need to bend and bow, we need to roll through the "slings and arrows" that life throws at us, or that we throw at ourselves and through creativity we learn to dodge that bullet. We become the thinking, doing, innovating, machines that we were born to be.

As American engineer and architect, Buckminster Fuller once said "Everyone is born a genius, but the process of living de-geniuses them." Human beings are totally adaptable for any situation. Yet somehow that adaptability has been educated out of many of us. Or, perhaps it is just missing in our modern education. Since the caveman, we have had to adapt to an ever-changing landscape with our innovation and our creativity. But in today's world, many of us, especially in the west, live so comfortably (in a man-made world) that apathy and complacency have set in. We have forgotten how to use the thinking processes we were born with, and we rely on our societal education systems to take over. However, in today's systems, innovation and creativity have taken a back seat to subjects like math, science and language. Hence, the basic routes of learning toward fresh levels of thinking have been diminished. We need creativity to be the cornerstone of our lives, for with creativity everything else connects in a more intuitive and fluid fashion. Great mathematicians are creative, successful scientists are creative and creativity guides us when language is concerned. Just ask William Shakespeare. But without the foundation of learning how to use our basic creativity in problem solving and thinking, we will fail, as a society, to bring the innovation toward adapting ourselves to discouver new roads before us. 

Sir Ken Robinson is an author, an educator and an advisor of education. In his 2006 TED (Technology, Entertainment, Design) speech, he talked about this disconnect. 

Who's to say what creativity is?

Everyone's idea of good creativity is different. We all search for different qualities. However, many people would find the following commercial to be of creative quality.

My favorite commercial is "Gorgeous" by Jaguar

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Here are some links to interesting articles and sites for the creative thinker.

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Nolan Bushnell for INC.
Fast Think
Abundance Blog
Creative Something
The Bilbao Effect
Fuel your Creativity
Ideas from Cirque du Soleil
The Creativity of Music




Brian Hebb's web site



Please visit our other pages.
Live Créatif   (HOME)
Live as a Creator
Live the Mind Map
Live like Cirque
Live Curious
Live Inspired



"It is not in the stars to 
hold our destiny but in ourselves."
- William Shakespeare



"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
- Edward de Bono



 “The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.” 
— Alan Alda


“The key question isn’t “What fosters creativity?” But it is why in God’s name isn’t everyone creative? Where was the human potential lost? How was it crippled? I think therefore a good question might be not why do people create? But why do people not create or innovate? We have got to abandon that sense of amazement in the face of creativity, as if it were a miracle if anybody created anything.” 
— Abraham Maslow



“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a quip and worried to death by a frown on the right man’s brow.”  
— Charles Brower



"Every human has four endowments- self awareness, conscience, independent will and creative imagination. These give us the ultimate human freedom... The power to choose, to respond, to change."
- Stephen Covey




"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

— Apple Computer Inc.

    Please leave your name, email and a comment to continue this dialogue. Thank you.

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